Why else would you want to go to work? Yes...I know it's about money. But, life only comes around once and if you're miserable at work, what's the point? Business success is derived from the energy you, and your team, put into it.
"Homework" is the drudgery of business, yet...it's essential. When I started my optical company I spent a lot of time dissecting the industry, its affect on population, the pricing policies and marketing of other companies, and the overall concept that people had of the field. Then, I "went to work." And - it worked! Researching if your product or service is needed may seem like it's taking time away from your goal, but...if you love what you're doing yet no one needs or wants it, I suggest you rethink your idea.
Once you've decided to "jump into the game" - and remember, business is a game - stay focused. Lay out your strategies and tactics, gather your resources, put your management and marketing plans together, and start rollin'! Whether you're creating something entirely new, or "improving" on something that already exists, you have to let people know. Marketing is the key!
Study marketing; it's effectiveness, when and how to use it, and who your customer/client base is. It doesn't have to take a lot of money, but...you should definitely be tenacious if you want to be successful. And...be sure you're ready to handle what you just told the world you're selling! Otherwise, it will all be for naught. I'm sure you don't want that to happen.
As we move forward, in both my blog posts and my videos, I'll be writing and speaking about the different aspects of creating business success. So...I suggest you check out my new video series, Soaring to Success™ on my youtube channel: DanG4u2 (as well as take a look at my other videos), follow my blog posts on the subject, and send me your questions and comments both here and in the comment section on youtube. I look forward to hearing from you. And, I invite you to get involved, but please - don't get stressed. After all...it's only business!