Or...banking on the fact that: "People can never get enough of what they don't really need."
For years I owned a marketing firm. Still dabble in it. In fact...I teach it at the university level.

During my firm's early years I had a partner who had worked for a well-known national magazine. He was the publisher of special guides that would come out during the year focusing on different categories of products. Cars, electronics, clothes, etc. would be the highlighted in all their beauty. I remember him saying that they would be lighted and displayed in such a way as to make them "sensual." (and anything else that gratifies the senses) sells, even when that sensuality is transmitted through things. Mind you, I'm not talking about some beautiful being standing next to an automobile or holding a bottle of wine...I'm speaking about the things themselves.The textures, colors, designs, and other facets that go into the manufacturing of an item are often more important than it's function or reliability. And - the lighting and positioning of that product when it's photographed do as much to make them desirable as their design.

People are easily seduced...very easily seduced. Most consumers buy first with their eyes, then...secondly, with their minds. How does one avoid the trap of the "sensual seduction of things?" Initially, one has to realize that it exists. Next, I would suggest asking the question, "Do I really need this?" The answer is probably "No!" Then...comes the "want factor." Ah...the naughtiness of it all. Marketers depend on that. Now, I'm not saying that's a bad thing. But - I'm certainly not saying it's a good things either. The job of the marketers is to get you to buy what, quite often, you really don't need. I regularly add to that statement: "With money you don't really have."

Motorcycles, cars, clothes, shoes, electronic devices, food, as well as just about every other area of "Thingdom," is made to make you want to salivate, desire, caress, "love," and possess them. They are our substitutes for the real thing...other people. 

As I teach, write, train, discuss, and guide people in their pursuit of building their businesses and selling their products, I am not ignorant to the fact that, if people truly love other people and have a wonderful relationship with their friends and loved one...the need for things often diminishes. But - I also know that we are beings who also love to create as well. So - balance, it seems, is the key. Work towards achieving entrepreneurial Nirvana, while making sure to remember that people are always more important than things. That - should help make for a totally "sense-ual" existence!
Life coaching has become a catch-all phrase used by all sorts of people and organizations to promote a better, happier, more productive, and successful life. Some people opt for schools (a relatively new phenomenon)  that certify folks to be a coach. Of course...who certifies the schools and, more importantly...who certifies and monitors the certifying agency and the certifiers? It's a question, I, and many others have asked. And, just like any other schools and those who attended them, your teacher could have graduated at the top of his or her class or the bottom - yet no one ever asks. In fact - when was the last time you asked your doctor his or her rank in their graduating class? My guess is...never. That notwithstanding, I tip my hat to the thousands of qualified coaches who help millions of people everyday!

I've been coaching people for many, many, years. So long in fact, that I actually had hair on my head when I started and my beard was all dark! I love helping people and thoroughly enjoy it when I, and they, see real progress in their lives. Getting people to understand who they are and why and how they do things, opens up doors for them that they may never have realized. Finding new success in their lives, whether from a business perspective, materialistically, emotionally, or spiritually, never ceases to make me feel wonderful.

One of the greatest things a life coach can experience is when his or her client moves away from fear, insecurity, low self-esteem, jealousy, anger, hate, and self-sabotaging and self-defeating behaviors, and begins to find the person they were hoping to be their entire life. 

I began formally coaching in 1972 when I worked with my employees to help them grow and live a happier, more successful life. Now...I coach and train groups, both large (amphitheaters, huge hotel meeting rooms, and  banquet halls), and small (corporate conference rooms, classrooms, and individuals' homes and offices). We're, both my clients and myself, always learning. That's why I see my capacity as a university professor as an extension of my coaching and training. I also love the fact that I continue to, through the magic of computers and teleconferencing, coach people all over this amazing planet.

If you are a life coach or have, or will, use the services of a life coach...I salute you. If you're stuck, feel "down," are looking to reach the potential you've always thought you could, want to be more content, happier, more enlightened, have better relationships, or just want to experience that "balance" so many people seem to have lost...perhaps the guidance of a coach can help. But - ultimately, it's up to you to make sure your journey is fruitful.

The Ultimate Question
Yes, I know you're wondering what the heck I mean by "The Ultimate Question."'s not the meaning of life. We're all aware that life is a cereal, was a great magazine, and has something to do with our existence. Okay, maybe it has a more substantial meaning, but I've addressed that in  priors post  - see various posts below (both video and written) - and will delve into it further (on a consistent basis) in forthcoming posts.

What I'm taking about is the question that helps you get the answers to so many of your personal situations. Like...when it comes to interacting - speaking with your children, your spouse or partner, your friends, your parents, and anyone else (including yourself) who wants you to come up with a decision or needs guidance - and that includes when you're involved in the buying and selling process as well.

Here's a scenario: you're speaking with a salesperson who is pressing you to buy their new widget. She gives you all the features and benefits; you both establish the price and cost (yes, they're two different things), and go over the warranty. Yet, something's still missing. Perhaps the cost doesn't satisfy you, the color is not "right," or the model isn't exactly what you want. However, you know that the salesperson may be holding something back. The question to ask is: Hold it...I'm not gonna tell you until I give you this other illustration.

You're in a problematic situation with someone you love. He or she has done something that calls for some sort of response or action on your part. But - you aren't sure what to do.'s the magic question for your loved one AND the salesperson! Ready..."If you were me - what would you do?"

Yep, that's it. And guess works! Ask them what they'd do if they were you and in the situation you're in (which is the same one they're in, except on the opposite side). Ninety-nine out of a hundred times they'll actually tell you what you should do. Even if it means that they'd be advising you to take an action counter to what they'd prefer.

On the rare occasion that they give you an answer like, "I'd do nothing," or "I'd buy it," you can always say..."Hmm, but that's not an option. If you take that off the table, then what would you do?" Eventually they'll come up with an appropriate answer that you can use. And THEY will have "sealed the decision." I know it may sound a bit harsh, but it's really not. In essence, they've just told you how they'd react if they were put in your position.

So my friends - that's the "Ultimate Question!" And the beauty of it will almost always get you the "Ultimate Answer!" Now..."If you were me, would you say you're finished writing?" Yeah...I thought so - see you all later!