With the moon's spectacular display last night, once again I thought about how incredible our universe truly is. The heavenly bodies enable us to watch an amazing show every day and every night. The sun, the moon, the stars, and other entities floating in space, allow us to experience both the vastness of the heavens and how tiny, yet powerful, each one of us really is.
The Earth is but a "grain of sand" in the hugeness of space and we are only tiny individual inhabitants of that "grain." Yet...our intelligence and abilities to dissect information, as well as recognize that we are those tiny inhabitants, gives us a perspective about ourselves and our place on this planet that will, hopefully, bring some humbleness to each of us.
Perhaps we, as a species, need to spend more time thinking about how "small" we are in addition to the "bigness" of our hopes and dreams. Maybe, if we spend more time realizing the oneness of everything, we'd be able to understand how important it is to appreciate each other and the things that bring us pleasure, without bringing harm to those people and things around us.
And, then...we might even find that we can revel in the wonder of a peaceful existence and be in awe of things that enable us to see the beauty of life - like...a full moon on a June night.
Or...banking on the fact that: "People can never get enough of what they don't really need."
For years I owned a marketing firm. Still dabble in it. In fact...I teach it at the university level.
During my firm's early years I had a partner who had worked for a well-known national magazine. He was the publisher of special guides that would come out during the year focusing on different categories of products. Cars, electronics, clothes, etc. would be the highlighted in all their beauty. I remember him saying that they would be lighted and displayed in such a way as to make them "sensual."
Yes...sex (and anything else that gratifies the senses) sells, even when that sensuality is transmitted through things. Mind you, I'm not talking about some beautiful being standing next to an automobile or holding a bottle of wine...I'm speaking about the things themselves.The textures, colors, designs, and other facets that go into the manufacturing of an item are often more important than it's function or reliability. And - the lighting and positioning of that product when it's photographed do as much to make them desirable as their design.
People are easily seduced...very easily seduced. Most consumers buy first with their eyes, then...secondly, with their minds. How does one avoid the trap of the "sensual seduction of things?" Initially, one has to realize that it exists. Next, I would suggest asking the question, "Do I really need this?" The answer is probably "No!" Then...comes the "want factor." Ah...the naughtiness of it all. Marketers depend on that. Now, I'm not saying that's a bad thing. But - I'm certainly not saying it's a good things either. The job of the marketers is to get you to buy what, quite often, you really don't need. I regularly add to that statement: "With money you don't really have."
Motorcycles, cars, clothes, shoes, electronic devices, food, as well as just about every other area of "Thingdom," is made to make you want to salivate, desire, caress, "love," and possess them. They are our substitutes for the real thing...other people.
As I teach, write, train, discuss, and guide people in their pursuit of building their businesses and selling their products, I am not ignorant to the fact that, if people truly love other people and have a wonderful relationship with their friends and loved one...the need for things often diminishes. But - I also know that we are beings who also love to create as well. So - balance, it seems, is the key. Work towards achieving entrepreneurial Nirvana, while making sure to remember that people are always more important than things. That - should help make for a totally "sense-ual" existence!