The Ultimate Question
Yes, I know you're wondering what the heck I mean by "The Ultimate Question."'s not the meaning of life. We're all aware that life is a cereal, was a great magazine, and has something to do with our existence. Okay, maybe it has a more substantial meaning, but I've addressed that in  priors post  - see various posts below (both video and written) - and will delve into it further (on a consistent basis) in forthcoming posts.

What I'm taking about is the question that helps you get the answers to so many of your personal situations. Like...when it comes to interacting - speaking with your children, your spouse or partner, your friends, your parents, and anyone else (including yourself) who wants you to come up with a decision or needs guidance - and that includes when you're involved in the buying and selling process as well.

Here's a scenario: you're speaking with a salesperson who is pressing you to buy their new widget. She gives you all the features and benefits; you both establish the price and cost (yes, they're two different things), and go over the warranty. Yet, something's still missing. Perhaps the cost doesn't satisfy you, the color is not "right," or the model isn't exactly what you want. However, you know that the salesperson may be holding something back. The question to ask is: Hold it...I'm not gonna tell you until I give you this other illustration.

You're in a problematic situation with someone you love. He or she has done something that calls for some sort of response or action on your part. But - you aren't sure what to do.'s the magic question for your loved one AND the salesperson! Ready..."If you were me - what would you do?"

Yep, that's it. And guess works! Ask them what they'd do if they were you and in the situation you're in (which is the same one they're in, except on the opposite side). Ninety-nine out of a hundred times they'll actually tell you what you should do. Even if it means that they'd be advising you to take an action counter to what they'd prefer.

On the rare occasion that they give you an answer like, "I'd do nothing," or "I'd buy it," you can always say..."Hmm, but that's not an option. If you take that off the table, then what would you do?" Eventually they'll come up with an appropriate answer that you can use. And THEY will have "sealed the decision." I know it may sound a bit harsh, but it's really not. In essence, they've just told you how they'd react if they were put in your position.

So my friends - that's the "Ultimate Question!" And the beauty of it will almost always get you the "Ultimate Answer!" Now..."If you were me, would you say you're finished writing?" Yeah...I thought so - see you all later!

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