For years I owned a marketing firm. Still dabble in it. In fact...I teach it at the university level.

During my firm's early years I had a partner who had worked for a well-known national magazine. He was the publisher of special guides that would come out during the year focusing on different categories of products. Cars, electronics, clothes, etc. would be the highlighted in all their beauty. I remember him saying that they would be lighted and displayed in such a way as to make them "sensual." 

Yes...sex (and anything else that gratifies the senses) sells, even when that sensuality is transmitted through things. Mind you, I'm not talking about some beautiful being standing next to an automobile or holding a bottle of wine...I'm speaking about the things themselves.The textures, colors, designs, and other facets that go into the manufacturing of an item are often more important than it's function or reliability. And - the lighting and positioning of that product when it's photographed do as much to make them desirable as their design.

People are easily seduced...very easily seduced. Most consumers buy first with their eyes, then...secondly, with their minds. How does one avoid the trap of the "sensual seduction of things?" Initially, one has to realize that it exists. Next, I would suggest asking the question, "Do I really need this?" The answer is probably "No!" Then...comes the "want factor." Ah...the naughtiness of it all. Marketers depend on that. Now, I'm not saying that's a bad thing. But - I'm certainly not saying it's a good things either. The job of the marketers is to get you to buy what, quite often, you really don't need. I regularly add to that statement: "With money you don't really have."

Motorcycles, cars, clothes, shoes, electronic devices, food, as well as just about every other area of "Thingdom," is made to make you want to salivate, desire, caress, "love," and possess them. They are our substitutes for the real thing...other people. 

As I teach, write, train, discuss, and guide people in their pursuit of building their businesses and selling their products, I am not ignorant to the fact that, if people truly love other people and have a wonderful relationship with their friends and loved one...the need for things often diminishes. But - I also know that we are beings who also love to create as well. So - balance, it seems, is the key. Work towards achieving entrepreneurial Nirvana, while making sure to remember that people are always more important than things. That - should help make for a totally "sense-ual" existence!

For as long as humans have existed on this Earth our species has been studying the stars, planets, galaxies, and other astrological bodies, as well as their (and our) home - the universe. It is so immense that no one actually knows where it begins or ends. In fact...there isn't a person alive who can be certain that it has a beginning or an end, or...if there aren't other universes. Perhaps we live in a cosmos of multiverses. 

Yet, there is one thing that I am sure of - you, my blog reading friend, are most certainly the center of your universe. Okay, you may not be the center of MY universe, but...I can tell you this - without you, your universe wouldn't exist.

You see, everything is relative. No one knows what another person's view of reality is. Nor can we be able to fully understand what goes on in another human's (or for that matter, any other living thing's) mind. So, without you, your universe wouldn't exist. It would cease to be. Or, as Monty Python might (also) say..."It is no more."

Just as the age old question asks, "If a tree falls in the forest and no one is around to hear it, does it make a sound?" the same holds true for everything else, including our "universal concepts." In other words...the universe exists for you only because you are in it, can observe or detect it, use your senses to identify it, and call on your (and others') knowledge to "verify" that it is an actual entity.

However, what happens when you're gone? Once YOU'VE ceased to be...does the universe, as you now know it, continue to be "real." A philosophical conundrum? Indeed! But - one that will never be fully answered because of who must answer it. 

As we go through life, we are constantly swimming through a sea of concepts and constructs. Many of which are believed by most, some of them believed by many, and a few of them believed by a small number - perhaps just one. So...before you make absolute statements, think about the dilemma each of us faces on a continuous basis, and even then - you may only be right for yourself.

Have fun dissecting things my friends...it certainly is an invigorating exercise - at least it is for one person I know...me!

For the entrepreneur, business is more than just the promise of making money, it's the realization of one's goals. Most entrepreneurs I know, including myself, are goal driven - as opposed to money driven. Any entrepreneur worth his or her salt will tell you that their businesses are a reflection of their dreams. And...if they're lucky enough to make those dreams into reality, and that reality becomes a success (in whatever form that takes), then...the money follows.

As many of you know, I've had some wonderful experiences and successes in my business life. I've also had some endeavors that taught me what not to do. Yet...I still consider myself a serial entrepreneur. Entrepreneurs are risk takers. Some have a higher risk tolerance than others, however, as we've all recently learned - even working for someone else brings with it enormous risks.

When I look at my classrooms full of students, or sit on the stage at commencement, viewing hundreds of graduates as they get ready to go out into the business world, I wonder. Will they be able to find jobs? Will those jobs make them happy? Will their desires be fulfilled?

Today, more and more people have to think about going into business for themselves. Everyone I know...and that includes you, has brilliant ideas - things that could change the world in small or big ways. All it takes is direction, focus, knowing one's strengths and weaknesses, being able to realize when to partner with others and when it can be done alone, and having the tenacity to stick with an idea, set a plan, gather resources, and forge ahead. 

I've coached and trained more entrepreneurs than I can count. I've helped them "get on their feet," given them advice, coached them through problems, and guided them so that they could avoid pitfalls and seize opportunities. It's part of what I love to do and is integral to my own entrepreneurial dream. 

Sometimes, being business brave can be one of the most invigorating endeavors of a person's life. In today's environment it may be the best choice one can make. So...think about your desires, your plans, your wishes, what motivates you, what inspires you, what makes you (or would make you) want to "get up and go" each morning, and start conceptualizing your future endeavor(s). Life is finite...one's business journey should make a person happy and as contented as possible. 

In the societies in which we live, economic survival is based (whether one agrees with it or not) on business and money - yes...they are both mental constructs, but - as with so many mental constructs, we make them real. Therefore, with that reality in mind - think, grow, innovate, and work on building your business dream. There is a sea of opportunities out there. And...you can acheive your business objectives while still being kind, compassionate, sustainable, and also by putting people before profits. Because when people come first...profits usually follow (especially if you understand what it takes to have the margins you need to be successful).

If you can handle the risk...it just might be worth it - in so many ways!

What does it mean to succeed? Does it have to translate into material wealth? Perhaps it means being a good person whose life is filled with love and contentment. Or...maybe both, or more, definitions apply.

In Western societies, particularly the United States, people are led to believe that material wealth defines success. Sitting on a mountain, contemplating life, is not seen by the vast majority of Americans as a sign of success. Unless...you've earned enough money to do so! Hard work and/or innovative work that is rewarded by a substantial amount of money is recognized as the hallmark of a successful life.

When I think about contentment, for some reason fancy cars and big houses never enters my mind. I see a person sitting by a stream, the ocean, on a mountain or hillside, or...just relaxing in his or her back yard while looking and listening to the birds or smiling at their children and/or their significant other. Can that really be contentment? Can that actually be deemed success? Hmm...think about it. What do most people look forward to? Being able to retire and "enjoy" life...right?! Well, if you watch your resources, don't go crazy spending needlessly, ignore the cravings to mindlessly follow marketers, work at a job that brings you satisfaction, perhaps affords you a flexible schedule, you can "retire" relatively early - or at least semi-retire. All it takes is the ability to be content with a different kind of "Western" success. That's it.

There's far too much stress created by trying to strive for the portrayal of success as opposed to what might really BE success. Step back and take inventory of your life. You may have already achieved success and may not even realize it!

The world has been going through a perceived crises for some time now. Unemployment rates are high around the globe and here in the United States the economy and jobs have been a pressing issue for the last decade.

During last November's elections there was a cry, by some folks, to elect people who will help the "job creators" - whatever that means. Never overly specific as to how those jobs would be created, the proponents of the "job creators" always tend to believe that giving economic breaks to, and loosening government regulations on, businesses will ultimately create those elusive jobs. But, I have a better idea! I've mentioned this in class many times to my university business students.

Here it is: do away with ALL government regulations on businesses. They can pollute as much as they want, ruin our water, air, and ground, to whatever extent they choose. They can also pay whatever wages they want as well...minimum wage laws would be done away with, totally. Soon, people would be hired in droves. 

Plus, because there would be so much pollution, new companies would be formed to clean up all the mess our now non-regulated businesses would create. Ah...entrepreneurial ingenuity! Employment would boom! There would probably be more jobs than people to fill them.

Of course, there are MAJOR drawbacks. No one would be able to breathe clean air and respiratory sicknesses would skyrocket even further than they are now (the healthcare and pharmaceutical industries would then...need more employees too), our water would be a mess and unhealthy to drink unless heavily filtered, the plants grown in our ground would be contaminated (as would be the ground itself), the animals that ate the plants would, most likely, become less healthy (including us), and our overall health rates would deteriorate quicker than they are today (the U.S. is ranked 51st among nations of the world in life expectancy). 

It is very, very, unlikely that the cleaner-uppers would be able to make our environment clean enough to negate the constant pollution emitted by the messer-uppers. And - most of us, and our children, and their children, and their children, would have an extremely tough time existing in such an environment, let alone have the money to buy much more than basic necessities. 

But...people would have their precious "jobs."

It is interesting to me that people put jobs on a higher pedestal than quality of life. To paraphrase a Native-American Chief who was addressing the "White Man" about work and jobs - his words are so very prophetic: "What is this thing you call work? Everything you need is right here." 

So, be careful what you wish for, strive for, and desire. Unless you fully think it through and attempt to make sure that it enhances the quality of life for everyone (including, of course, yourself), and everything, on this Earth...it can wind up being the cause of your own demise.

Life coaching has become a catch-all phrase used by all sorts of people and organizations to promote a better, happier, more productive, and successful life. Some people opt for schools (a relatively new phenomenon)  that certify folks to be a coach. Of course...who certifies the schools and, more importantly...who certifies and monitors the certifying agency and the certifiers? It's a question, I, and many others have asked. And, just like any other schools and those who attended them, your teacher could have graduated at the top of his or her class or the bottom - yet no one ever asks. In fact - when was the last time you asked your doctor his or her rank in their graduating class? My guess is...never. That notwithstanding, I tip my hat to the thousands of qualified coaches who help millions of people everyday!

I've been coaching people for many, many, years. So long in fact, that I actually had hair on my head when I started and my beard was all dark! I love helping people and thoroughly enjoy it when I, and they, see real progress in their lives. Getting people to understand who they are and why and how they do things, opens up doors for them that they may never have realized. Finding new success in their lives, whether from a business perspective, materialistically, emotionally, or spiritually, never ceases to make me feel wonderful.

One of the greatest things a life coach can experience is when his or her client moves away from fear, insecurity, low self-esteem, jealousy, anger, hate, and self-sabotaging and self-defeating behaviors, and begins to find the person they were hoping to be their entire life. 

I began formally coaching in 1972 when I worked with my employees to help them grow and live a happier, more successful life. Now...I coach and train groups, both large (amphitheaters, huge hotel meeting rooms, and  banquet halls), and small (corporate conference rooms, classrooms, and individuals' homes and offices). We're, both my clients and myself, always learning. That's why I see my capacity as a university professor as an extension of my coaching and training. I also love the fact that I continue to, through the magic of computers and teleconferencing, coach people all over this amazing planet.

If you are a life coach or have, or will, use the services of a life coach...I salute you. If you're stuck, feel "down," are looking to reach the potential you've always thought you could, want to be more content, happier, more enlightened, have better relationships, or just want to experience that "balance" so many people seem to have lost...perhaps the guidance of a coach can help. But - ultimately, it's up to you to make sure your journey is fruitful.

I am heartened and disturbed, feel hope and despair, and see the need for love as well as caution.

Over the past few months we have seen some horrible things in the United States. Children and their teachers killed in their classrooms, firefighters murdered as they responded to help others, and the terrible continuing vision of a sick society playing out, in real life, the violence they see daily in their video games, on their televisions and computers screens, and in their movie theaters.

Yet...I also see a growing awareness of the sickness. Things have been exposed and the awareness of people has been heightened. A call to action has been heard. Now that action must be implemented. Is it the history of our nation to be violent? Yes. Do we treasure our firearms? Yes. Are we an adolescent society filled with insecurities, led like sheep to the purchasing counter, and unaware of the manipulation of our food, media, and minds? For the most part...yes. But - we are now more aware that these things exist. 

The general population is slowing changing its priorities. The realization that wars have zapped our resources and helped to slow our funding for quality education and healthcare is no longer denied. That we need to care for each other has become clear. A nation that ignores those in need of help will surely implode under its own greed. We are seeing a shift. Inclusion will make us strong. Lifting up those less fortunate will make us better. Spurring innovation will keep us sharp. Striving for greatness will help us lead. And...knowing that the most important resource a country (and the world) has is its people, will keep us kind, compassionate, and caring. 

Be aware and you will see enormous possibilities. Let's make sure that everyone has a chance to, not only, realize their potential, but...reach it as well. Continue the shift my friends.

It's been about a month since my last blog post. That's very unlike me. But...connectivity problems and computer glitches have created a situation that made it difficult to write on this site. Hopefully, that's over for now. However, I wonder how much of those troubles were related to Hurricane Sandy and its aftermath?

Which brings me to the topic of this post. Over the past six weeks I've had some automotive problems as well. While my car was in the shop, I rented cars. When I checked my bills I noticed that there was a stark pricing difference during one particular week. My charges were about 60% higher than during any other week. Upon inquiring I was told that it was because of Hurricane Sandy. I was startled...to say the least. Then I questioned the saleperson, "Shouldn't prices be lower when people are in need? Isn't it the compassionate thing to do in order to help people out during tough times?"

Of course, in our system of free enterprise, these price hikes are not unusal. When I posted my situation on a facebook page, someone else mentioned that the roofers were (rightly, in his opinion) charging higher prices to those folks who were affected by the storm as well. I find the whole thing distasteful.

We live in a paradox. Our value system instructs us to help the needy, while our economic system leads us to take advantage of them. I did some further investigation and found that the Governor of New Jersey had to render an edict against price gouging. That's says a lot about our morals - when the government has to stop businesspeople from taking customers "for a ride."

What has happened to treating people fairly and with compassion? If you study our financial system you'll also see that credit card companies charge people who have bad or questionable credit higher rates than those who have good or excellent credit. It creates a "catch 22." How can a person improve his or her credit when he or she is being "legally price gouged" with exorbitant interest rates and fees? When I was a kid they used to call those types of interest rates "loan sharking." 

Can our economic system ever be fair? I doubt it, but...it's possible. What we all need to do, as consumers,
businesspeople, and leaders, is to teach fairness, compassion, and kindness. Of course, businesses must make a profit. But they can do so without taking advantage of their customers and employees. For that to happen, I believe that we need to adjust our societal moral compass. It only takes the realization that when a business treats people right, they create good will, positive "word of month" advertising, a lot more customers, and...loyalty. It works every time!

As many of you already know, I live in Philadelphia. Right now, as I type this post, I can hear the wind howling out my window. Hurricane Sandy has just about reached the New Jersey coast (a straight 70 mile drive for me). The winds are a precursor of things to come. If the weather forecasters are correct, it will be a storm to behold.

The picture above is of Atlantic City. The effects of Sandy's power are evident even though it was, at the time of the photo, more than 200 miles offshore. Things are hitting my roof and windows as I type. The powerful weather event is made more incredible by the fact that it will meet up with a Winter Storm Front coming from the West. "The Perfect Storm" is gradually building and Philadelphia is in its direct path.

Things like this help to put life in perspective. Worries about money, sports teams, school, and just about everything else, except for our loved ones and the necessities of life - love, food, shelter, and...hmm - that's about it, are all that matter.

Sure,,,once it passes, people will - most likely - fall back into their usual ways and succumb to their regular patterns. But, for some that won't be so easy or even possible. Sadly, some people may die. For others, their homes may be quite damaged. Flooding may disrupt travel, power outages may make it almost impossible to resume "normal life" for weeks. Maybe, just maybe, a sizable portion of the 60 million people that this storm will effect will look at life a bit more holistically. Perhaps they'll recognize what is really important and throw off so many of the things that they previously thought were.

By the time most of you read this, you will know what the damage was, how people reacted, and what the residual affects of the storm are. Hopefully, there will be lots of stories about good people doing kind things and also...how so many of us can now see how important the simple pleasures of life really are.

Years ago, as I staggered into the Emergency Room at Jefferson Hospital in Philadelphia, I was gasping for breath with a life-threatening asthma attack. The doctors and nurses rushed me into a room and started to give me intravenous epinephrine to enable me to breathe easier. It was, to some degree, a frantic scene...one straight out of a medical series on television. As the lead physician (Dr. Joe) walked in, and all the others who were subordinate to him looked to the good doctor for approval, he gently checked all the doses, connections, charts, and the patient, to make sure everything was going as he directed.

As it turned out, after an overnight stay in the hospital, I was free to go home. Since I lived around the corner it wasn't a long trip. But...the memory has been imprinted in my brain ever since.

Life is strange and, as luck would have it, Dr. Joe was - within a few months - in my office with his prescription. I was to take care of his vision and was very pleased to do so. He and I became good friends. On occasion we would meet for lunch and talk about our philosophies of life. The first time we walked down the street together he confided in me by saying, "You know...if I hadn't have been there that night, you would have died. Your attack was that bad." In my mind...I knew it. However, hearing it from him brought chills to my being. How lucky I was that Dr. Joe was "on" that night.

We continued walking and I mentioned to him how incredible I thought life was, how fantastic it was that nature created so many amazing things and how beautiful our world truly was. He responded by telling me that he was awed at the inventiveness and innovation of humans and how much he admired the creations our species had crafted. Walking past the skyscrapers of downtown Philadelphia he said, "Look up, look around, look down. See what I mean." I couldn't deny what he was saying. Yet...I also felt that nature created the most incredible things this planet has ever been graced with. Species, mountains, oceans, energy, continents, vegetables, fruits, love, and so much more.

Both views are valid. In fact, both are very compatible. Humans, of course, have also invented war and weapons that may someday wipe out life as we know it, as well as the ability to save peoples' lives from disease and other ailments. Yet...the one thing that could save us all may be very simple. If we, each and every one of us, would step back and look at the beauty (both natural and man-made) that surrounds us, things may begin to change. If we just did that simple act, spent a few moments each day marveling at the awesomeness of nature and the innovation of humankind, we may see life from a broader perspective. Perhaps a perspective that will enable us to ALL say, "What the heck are we doing to ourselves?" Maybe we'll realize that our self-sabotaging behavior could ruin everything that is good about life and it's even possible that we might start to eliminate the bad.

All it would take is a few minutes of stopping our daily madness each day. Call it meditation, realization, or whatever you'd like. But...no matter what label you use, I believe that if each of us took a few minutes a day, at least a few times a day, and looked at the beauty of life and our exceptional existence - we may be able to save ourselves from ourselves. Look around - it's worth it.