For years I owned a marketing firm. Still dabble in it. In fact...I teach it at the university level.

During my firm's early years I had a partner who had worked for a well-known national magazine. He was the publisher of special guides that would come out during the year focusing on different categories of products. Cars, electronics, clothes, etc. would be the highlighted in all their beauty. I remember him saying that they would be lighted and displayed in such a way as to make them "sensual." 

Yes...sex (and anything else that gratifies the senses) sells, even when that sensuality is transmitted through things. Mind you, I'm not talking about some beautiful being standing next to an automobile or holding a bottle of wine...I'm speaking about the things themselves.The textures, colors, designs, and other facets that go into the manufacturing of an item are often more important than it's function or reliability. And - the lighting and positioning of that product when it's photographed do as much to make them desirable as their design.

People are easily seduced...very easily seduced. Most consumers buy first with their eyes, then...secondly, with their minds. How does one avoid the trap of the "sensual seduction of things?" Initially, one has to realize that it exists. Next, I would suggest asking the question, "Do I really need this?" The answer is probably "No!" Then...comes the "want factor." Ah...the naughtiness of it all. Marketers depend on that. Now, I'm not saying that's a bad thing. But - I'm certainly not saying it's a good things either. The job of the marketers is to get you to buy what, quite often, you really don't need. I regularly add to that statement: "With money you don't really have."

Motorcycles, cars, clothes, shoes, electronic devices, food, as well as just about every other area of "Thingdom," is made to make you want to salivate, desire, caress, "love," and possess them. They are our substitutes for the real thing...other people. 

As I teach, write, train, discuss, and guide people in their pursuit of building their businesses and selling their products, I am not ignorant to the fact that, if people truly love other people and have a wonderful relationship with their friends and loved one...the need for things often diminishes. But - I also know that we are beings who also love to create as well. So - balance, it seems, is the key. Work towards achieving entrepreneurial Nirvana, while making sure to remember that people are always more important than things. That - should help make for a totally "sense-ual" existence!

Life coaching has become a catch-all phrase used by all sorts of people and organizations to promote a better, happier, more productive, and successful life. Some people opt for schools (a relatively new phenomenon)  that certify folks to be a coach. Of course...who certifies the schools and, more importantly...who certifies and monitors the certifying agency and the certifiers? It's a question, I, and many others have asked. And, just like any other schools and those who attended them, your teacher could have graduated at the top of his or her class or the bottom - yet no one ever asks. In fact - when was the last time you asked your doctor his or her rank in their graduating class? My guess is...never. That notwithstanding, I tip my hat to the thousands of qualified coaches who help millions of people everyday!

I've been coaching people for many, many, years. So long in fact, that I actually had hair on my head when I started and my beard was all dark! I love helping people and thoroughly enjoy it when I, and they, see real progress in their lives. Getting people to understand who they are and why and how they do things, opens up doors for them that they may never have realized. Finding new success in their lives, whether from a business perspective, materialistically, emotionally, or spiritually, never ceases to make me feel wonderful.

One of the greatest things a life coach can experience is when his or her client moves away from fear, insecurity, low self-esteem, jealousy, anger, hate, and self-sabotaging and self-defeating behaviors, and begins to find the person they were hoping to be their entire life. 

I began formally coaching in 1972 when I worked with my employees to help them grow and live a happier, more successful life. Now...I coach and train groups, both large (amphitheaters, huge hotel meeting rooms, and  banquet halls), and small (corporate conference rooms, classrooms, and individuals' homes and offices). We're, both my clients and myself, always learning. That's why I see my capacity as a university professor as an extension of my coaching and training. I also love the fact that I continue to, through the magic of computers and teleconferencing, coach people all over this amazing planet.

If you are a life coach or have, or will, use the services of a life coach...I salute you. If you're stuck, feel "down," are looking to reach the potential you've always thought you could, want to be more content, happier, more enlightened, have better relationships, or just want to experience that "balance" so many people seem to have lost...perhaps the guidance of a coach can help. But - ultimately, it's up to you to make sure your journey is fruitful.

I teach, I write, I coach, train, lecture, and...I'm a businessman who finds himself in the negotiation arena on a periodic basis. Of course...I also have a personal life that incorporates many of the same aspects that this post addresses.

In both my personal and business life (just like in yours), communication is what helps us control things, it stimulates our thoughts, makes and sustains relationships, and can create hardships or a "smooth ride." The phrase, "my word is my bond," is one of those lines that has taught us about trust. The concept was in use long before contracts were enacted. In fact...even before there was paper to write them on. "If you don't mean it...don't say it," is another way of expressing the same idea. Now, don't get me wrong - there are things that are said in the heat of the moment that people really DON'T mean, they are words out of anger, hurt, or confusion. That's not what I'm addressing here.

When a person has time to think, the rational mind makes conclusions. It is then that you should be prepared to voice your thoughts - literally, or on paper. knowing that you've thought things through, researched and dissected, understood your strengths, weaknesses, and capabilities, taken mitigating situations into account, and recognized that what you've told (or will tell) people...is what they will often take as "your word" and repeat (if it's necessary - as in negotiations) to others. If you don't really mean what you say, are just saying it to placate someone, our worse...to deceive them - ultimately the "sticky situations" that will result may, in fact, derail your credibility and make you someone that others will refuse to deal with.

Trust is build on "saying what you mean" and "standing behind your word." There are certain behavioral types who will say things just to be liked. They'll volunteer, take on tasks, and say they'll help out...so that you'll like them. However, these same individuals (although they mean well) will often leave another person "hanging" because, in their desire to be liked, they've taken on so much that nothing can possible get done - at least on time and with the results necessary for success.

So my friends...be careful as to how, what, and when, you communicate. Make sure that you word is indeed "your bond." It is always better to say that you can't do something, don't know how to accomplish a task, that you don't have the proper information, or just don't know - than it is to attempt to bluff your way through. Ultimately...it will catch up to you! And...ruin your relationships, your credibility, and your reputation. Stay honest - it's always (as the saying goes) "the best policy." It will lead you down a much clearer, and cleaner, path.

Love is complex. Yet, it's as simple as any other emotion we possess. The feeling of love can be experienced when a parent looks at his or her child or his or her own parents, siblings, or dear friends. Love shields us, it reveals us, and it exposes us like an open book. We need to love like we need to eat. It's part of our basic wants and desires. Everyone feels the same. However, those who do not get enough love may (like a person with malnutrition) become ill or die, or...seek it in ways that may be harmful to themselves and others.

Being a loving person can help everyone, including yourself. By spreading love, we spread peace, calmness, and feelings of respect for others. Those things alone can help heal the ailments of the world and many individuals who inhabit it.

There is, of course, another aspect of love. And that is the feeling of being IN love. It's passion, admiration, desire, and physical and mental "rushes" all wrapped into one. Being IN love often gets misinterpreted with infatuation (which eventually wears off). While REALLY being IN love is knowing that the other person gets you, fits you "like a glove," and excites you. And - is respectful enough not to want to control you.

When a person feels love it encompasses their being. We all know the affect it can have. Each of us may react in a slightly different manner, but - generally, our emotions are reflective of the positives that love brings. So...if you recognize that love is one of the most powerful elements of life and that the positive energy it conveys can cure so many problems, why not use it to do just that? What could be better than living in a world filled with love?