Or...banking on the fact that: "People can never get enough of what they don't really need."
For years I owned a marketing firm. Still dabble in it. In fact...I teach it at the university level.
During my firm's early years I had a partner who had worked for a well-known national magazine. He was the publisher of special guides that would come out during the year focusing on different categories of products. Cars, electronics, clothes, etc. would be the highlighted in all their beauty. I remember him saying that they would be lighted and displayed in such a way as to make them "sensual."
Yes...sex (and anything else that gratifies the senses) sells, even when that sensuality is transmitted through things. Mind you, I'm not talking about some beautiful being standing next to an automobile or holding a bottle of wine...I'm speaking about the things themselves.The textures, colors, designs, and other facets that go into the manufacturing of an item are often more important than it's function or reliability. And - the lighting and positioning of that product when it's photographed do as much to make them desirable as their design.
People are easily seduced...very easily seduced. Most consumers buy first with their eyes, then...secondly, with their minds. How does one avoid the trap of the "sensual seduction of things?" Initially, one has to realize that it exists. Next, I would suggest asking the question, "Do I really need this?" The answer is probably "No!" Then...comes the "want factor." Ah...the naughtiness of it all. Marketers depend on that. Now, I'm not saying that's a bad thing. But - I'm certainly not saying it's a good things either. The job of the marketers is to get you to buy what, quite often, you really don't need. I regularly add to that statement: "With money you don't really have."
Motorcycles, cars, clothes, shoes, electronic devices, food, as well as just about every other area of "Thingdom," is made to make you want to salivate, desire, caress, "love," and possess them. They are our substitutes for the real thing...other people.
As I teach, write, train, discuss, and guide people in their pursuit of building their businesses and selling their products, I am not ignorant to the fact that, if people truly love other people and have a wonderful relationship with their friends and loved one...the need for things often diminishes. But - I also know that we are beings who also love to create as well. So - balance, it seems, is the key. Work towards achieving entrepreneurial Nirvana, while making sure to remember that people are always more important than things. That - should help make for a totally "sense-ual" existence!
I am heartened and disturbed, feel hope and despair, and see the need for love as well as caution.
Over the past few months we have seen some horrible things in the United States. Children and their teachers killed in their classrooms, firefighters murdered as they responded to help others, and the terrible continuing vision of a sick society playing out, in real life, the violence they see daily in their video games, on their televisions and computers screens, and in their movie theaters.
Yet...I also see a growing awareness of the sickness. Things have been exposed and the awareness of people has been heightened. A call to action has been heard. Now that action must be implemented. Is it the history of our nation to be violent? Yes. Do we treasure our firearms? Yes. Are we an adolescent society filled with insecurities, led like sheep to the purchasing counter, and unaware of the manipulation of our food, media, and minds? For the most part...yes. But - we are now more aware that these things exist.
The general population is slowing changing its priorities. The realization that wars have zapped our resources and helped to slow our funding for quality education and healthcare is no longer denied. That we need to care for each other has become clear. A nation that ignores those in need of help will surely implode under its own greed. We are seeing a shift. Inclusion will make us strong. Lifting up those less fortunate will make us better. Spurring innovation will keep us sharp. Striving for greatness will help us lead. And...knowing that the most important resource a country (and the world) has is its people, will keep us kind, compassionate, and caring.
Be aware and you will see enormous possibilities. Let's make sure that everyone has a chance to, not only, realize their potential, but...reach it as well. Continue the shift my friends.
I teach, I write, I coach, train, lecture, and...I'm a businessman who finds himself in the negotiation arena on a periodic basis. Of course...I also have a personal life that incorporates many of the same aspects that this post addresses.
In both my personal and business life (just like in yours), communication is what helps us control things, it stimulates our thoughts, makes and sustains relationships, and can create hardships or a "smooth ride." The phrase, "my word is my bond," is one of those lines that has taught us about trust. The concept was in use long before contracts were enacted. In fact...even before there was paper to write them on. "If you don't mean it...don't say it," is another way of expressing the same idea. Now, don't get me wrong - there are things that are said in the heat of the moment that people really DON'T mean, they are words out of anger, hurt, or confusion. That's not what I'm addressing here.
When a person has time to think, the rational mind makes conclusions. It is then that you should be prepared to voice your thoughts - literally, or on paper. knowing that you've thought things through, researched and dissected, understood your strengths, weaknesses, and capabilities, taken mitigating situations into account, and recognized that what you've told (or will tell) people...is what they will often take as "your word" and repeat (if it's necessary - as in negotiations) to others. If you don't really mean what you say, are just saying it to placate someone, our worse...to deceive them - ultimately the "sticky situations" that will result may, in fact, derail your credibility and make you someone that others will refuse to deal with.
Trust is build on "saying what you mean" and "standing behind your word." There are certain behavioral types who will say things just to be liked. They'll volunteer, take on tasks, and say they'll help out...so that you'll like them. However, these same individuals (although they mean well) will often leave another person "hanging" because, in their desire to be liked, they've taken on so much that nothing can possible get done - at least on time and with the results necessary for success.
So my friends...be careful as to how, what, and when, you communicate. Make sure that you word is indeed "your bond." It is always better to say that you can't do something, don't know how to accomplish a task, that you don't have the proper information, or just don't know - than it is to attempt to bluff your way through. Ultimately...it will catch up to you! And...ruin your relationships, your credibility, and your reputation. Stay honest - it's always (as the saying goes) "the best policy." It will lead you down a much clearer, and cleaner, path.
It is not unusual to hear people say that staying focused is extremely important in our society. That's what one has to do in order to become successful in business and/or life. I don't disagree with that, but...I don't completely agree with it either.
Being focused means honing in on a project, idea, task, or concept. Yes - to get things completed you have to stay on task and not deviate from what must be accomplished. However, staying too focused can also have a negative affect. It can stunt creativity.
America has become a society that talks about how creative and innovative we are, yet - also tends (to some extent) to want people to stay within certain boundaries and stay away from risk. Not to get overly political here, but - the recent universal healthcare situation is a case in point. The opponents of universal healthcare would talk about how the Canadians, British, and others who live in countries that have government sponsored healthcare all have to wait months for care, or wait in line or at hospitals for hours to be taken care of. Whether or not this is true is not important in this case. Because...not surprisingly, these same American citizens would also speak about how great OUR healthcare system is; how innovative, inventive, and cutting edge our scientists, pharmaceutical companies, insurance organizations and doctors are. And...I will admit, to a large degree, they are.
However, taking their argument to its natural conclusion, wouldn't it then seem that these same innovative, inventive, and cutting edge companies and individuals could come up with a universal healthcare system where people wouldn't have to wait in line, or at the hospital, for hours - or...wait for months for treatment or surgery?
You see, the opponents of a new healthcare system (or any other new way of doing things) can't stay so focused that they stop thinking creatively. It just doesn't make sense. Sure there's plenty of money at stake...plenty. And, that's a major reason opponents of any "old way" of doing things hold their ground. But their position falls apart when you enter the elements of creativity and innovation into the argument. So - whenever you run in to people who staunchly defend the status quo, you must question why.
If our country is thought of as being the pinnacle of creativity, then let us be creative. It may be healthcare, but it may also be education, space travel, technology, manufacturing, or any other field. Don't say it can't work, say..."How can we make it work better!"