Or...banking on the fact that: "People can never get enough of what they don't really need."
For years I owned a marketing firm. Still dabble in it. In fact...I teach it at the university level.
During my firm's early years I had a partner who had worked for a well-known national magazine. He was the publisher of special guides that would come out during the year focusing on different categories of products. Cars, electronics, clothes, etc. would be the highlighted in all their beauty. I remember him saying that they would be lighted and displayed in such a way as to make them "sensual."
Yes...sex (and anything else that gratifies the senses) sells, even when that sensuality is transmitted through things. Mind you, I'm not talking about some beautiful being standing next to an automobile or holding a bottle of wine...I'm speaking about the things themselves.The textures, colors, designs, and other facets that go into the manufacturing of an item are often more important than it's function or reliability. And - the lighting and positioning of that product when it's photographed do as much to make them desirable as their design.
People are easily seduced...very easily seduced. Most consumers buy first with their eyes, then...secondly, with their minds. How does one avoid the trap of the "sensual seduction of things?" Initially, one has to realize that it exists. Next, I would suggest asking the question, "Do I really need this?" The answer is probably "No!" Then...comes the "want factor." Ah...the naughtiness of it all. Marketers depend on that. Now, I'm not saying that's a bad thing. But - I'm certainly not saying it's a good things either. The job of the marketers is to get you to buy what, quite often, you really don't need. I regularly add to that statement: "With money you don't really have."
Motorcycles, cars, clothes, shoes, electronic devices, food, as well as just about every other area of "Thingdom," is made to make you want to salivate, desire, caress, "love," and possess them. They are our substitutes for the real thing...other people.
As I teach, write, train, discuss, and guide people in their pursuit of building their businesses and selling their products, I am not ignorant to the fact that, if people truly love other people and have a wonderful relationship with their friends and loved one...the need for things often diminishes. But - I also know that we are beings who also love to create as well. So - balance, it seems, is the key. Work towards achieving entrepreneurial Nirvana, while making sure to remember that people are always more important than things. That - should help make for a totally "sense-ual" existence!
It's been about a month since my last blog post. That's very unlike me. But...connectivity problems and computer glitches have created a situation that made it difficult to write on this site. Hopefully, that's over for now. However, I wonder how much of those troubles were related to Hurricane Sandy and its aftermath?
Which brings me to the topic of this post. Over the past six weeks I've had some automotive problems as well. While my car was in the shop, I rented cars. When I checked my bills I noticed that there was a stark pricing difference during one particular week. My charges were about 60% higher than during any other week. Upon inquiring I was told that it was because of Hurricane Sandy. I was startled...to say the least. Then I questioned the saleperson, "Shouldn't prices be lower when people are in need? Isn't it the compassionate thing to do in order to help people out during tough times?"
Of course, in our system of free enterprise, these price hikes are not unusal. When I posted my situation on a facebook page, someone else mentioned that the roofers were (rightly, in his opinion) charging higher prices to those folks who were affected by the storm as well. I find the whole thing distasteful.
We live in a paradox. Our value system instructs us to help the needy, while our economic system leads us to take advantage of them. I did some further investigation and found that the Governor of New Jersey had to render an edict against price gouging. That's says a lot about our morals - when the government has to stop businesspeople from taking customers "for a ride."
What has happened to treating people fairly and with compassion? If you study our financial system you'll also see that credit card companies charge people who have bad or questionable credit higher rates than those who have good or excellent credit. It creates a "catch 22." How can a person improve his or her credit when he or she is being "legally price gouged" with exorbitant interest rates and fees? When I was a kid they used to call those types of interest rates "loan sharking."
Can our economic system ever be fair? I doubt it, but...it's possible. What we all need to do, as consumers,
businesspeople, and leaders, is to teach fairness, compassion, and kindness. Of course, businesses must make a profit. But they can do so without taking advantage of their customers and employees. For that to happen, I believe that we need to adjust our societal moral compass. It only takes the realization that when a business treats people right, they create good will, positive "word of month" advertising, a lot more customers, and...loyalty. It works every time!
Many students, seminar/workshop attendees, and friends, ask me what they can do to start the change process. My video outlines some initial steps that anyone can take.
People worry, they regret, get jealous and feel guilty about things they've done or should have done. Yet...who do all these negative thoughts help? No one. Sure you can worry about your relationships, money, your grades, mortgage, what clothes to wear, how others view you, your health, or a myriad of other things. You can regret what you did in the past, feel jealousy towards someone who's dating an old flame, has a "better" car, house, or job, than you do. Even be overcome with guilt about something you said without thinking, never said, should have done, did out of spite, or some other reason. But really, who gains anything from any of this?
Yea...you may have learned a lesson. However, the fact is that - rather than spending (or a more appropriate word might be wasting) your time mulling over things that might have been, or you hope will be...either do something positive to change your situation, or - stop thinking about it and move on. I know what you're saying, "Easier said than done." Okay, perhaps at the beginning of the process that may be true, but once you get into living in the "now" you start to get it. Is anyone perfect about "letting go." No. Are some people very, very good at it? Yes.
The only person worry, regret, jealousy, guilt and other like emotions affect are YOU. You get the ulcers. You get the hemorrhoids. You get the digestive, stomach and heart problems. Not...the person you're jealous of. They go happily on their way! Nor do the things you're worrying about, feel guilty about, or regret. They're all somewhere out in memory land, ether world, or residing in a fantasy.
So, start the process of re-thinking your life and emotions now. Become a "now-er," which will soon morph into a "now-er/know-er." It will help you in so many ways that translate into a better style of life and a healthier one too. Oh, and before I forget...you'll laugh more to boot!